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Learning Salesforce Einstein

Learning Salesforce Einstein


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About the Book

Incorporate the power of Einstein in your Salesforce application About This Book * Make better predictions of your business processes using prediction and predictive modeling * Build your own custom models by leveraging PredictionIO on the Heroku platform * Integrate Einstein into various cloud services to predict sales, marketing leads, insights into news feeds, and more Who This Book Is For This book is for developers, data scientists, and Salesforce-experienced consultants who want to explore Salesforce Einstein and its current offerings. It assumes some prior experience with the Salesforce platform. What You Will Learn * Get introduced to AI and its role in CRM and cloud applications * Understand how Einstein works for the sales, service, marketing, community, and commerce clouds * Gain a deep understanding of how to use Einstein for the analytics cloud * Build predictive apps on Heroku using PredictionIO, and work with Einstein Predictive Vision Services * Incorporate Einstein in the IoT cloud * Test the accuracy of Einstein through Salesforce reporting and Wave analytics In Detail Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the force.com platform, along with Einstein, to build smarter apps. The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities. By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforces various cloud offerings and how they can use Einsteins capabilities and enhance applications. Style and approach This book takes a straightforward approach to explain Salesforce Einstein and all of its potential applications. Filled with examples, the book presents the facts along with seasoned advice and real-world use cases to ensure you have all the resources you need to incorporate the power of Einstein in your work.

About the Author

Mohith Shrivastava is Salesforce MVP and 18X Salesforce Certified Professional. He is an active contributor on salesforce.stackexchange.com and has been working on the Salesforce platform since 2011, after he graduated from The National Institute of Engineering, Mysore. He loves exploring new technologies and is always on top of the cutting edge offerings of the Salesforce platform. Mohith authored the book Salesforce Essentials for Administrators, with Packt Publishing. In his free time, he loves watching cricket and movies, hanging out with friends, and exploring web technologies. You can find him on LinkedIn at https://www.linkedin.com/in/mohith-shrivastava-9a36464a. Mohith also has a blog where you can read his posts. Here is the link to his blog: http://cloudyworlds.blogspot.in/


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Product Details
  • ISBN-13: 9781787126893
  • Publisher: Packt Publishing
  • Publisher Imprint: Packt Publishing
  • Height: 235 mm
  • No of Pages: 334
  • Spine Width: 18 mm
  • Width: 191 mm
  • ISBN-10: 1787126897
  • Publisher Date: 30 Jun 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 625 gr


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