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L'Arquitectura com a Marca

L'Arquitectura com a Marca


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About the Book

La comunicació ha arribat a totes les disciplines i temàtiques i l'Arquitectura no n'és una excepció. El nombre d'edificis, espais i monuments que es converteixen en marques arquitectòniques ha augmentat en els darrers temps i són presents en ciutats diverses d'arreu del món. Les marques potencien la imatge d'empreses, ciutats i països, que es posicionen com a destins turístics. Talment, els arquitectes que les projecten esdevenen arquitectes mediàtics o senzillament, arquitectes-marca. Amb una arquitectura singular i diferenciadora són productes de consum dins d'aquesta societat que busca nous reptes tant urbanístics com socials. No importa la seva funció, tant poden ser museus, biblioteques, monuments commemoratius o pavellons, que primer de tot són símbols arquitectònics i que els visitants o receptors els converteixen en marques admirades. El següent llibre ens endinsa en l'anàlisi d'algunes marques per entendre i aprofundir en aquest fenomen, que s'albira creixent al llarg del segle XXI.
About the Author: Anna Pujol i Ferran Doctora Arquitecta per l'Escola Tècnica Superior d'Arquitectura de Barcelona-ETSAB de la Universitat Politècnica de Catalunya-UPC. Enginyera Tècnica industrial per l'Escola Universitària d'Enginyeria Industrial de Barcelona- EUETIB de la UPC. Llicenciada en Belles Arts, en l'especialitat de Disseny, en la Facultat de Belles Arts de la Universitat de Barcelona-UB. Amb 27 anys d'experiència docent, 20 dels quals a nivell universitari, impartint assignatures de Representació, Disseny i Metodologia en diferents escoles de disseny i universitats. Actualment és professora associada a la UPC, a l'Escola Superior d'Enginyeries Industrial, Aeroespacial i Audiovisual de Terrassa- ESEIAAT on imparteix les assignatures d'Expressió Gràfica i Metodologia de Projectes als estudis de Grau. Tanmateix participa en el Màster Barcelona Design-MBDesign. Oscar Farrerons Vidal Arquitecte per l'Escola Tècnica Superior d'Arquitectura de Barcelona (ETSAB). Doctor en Enginyeria Multimèdia per la Universitat Politècnica de Catalunya (UPC). Posseeix el certificat de Formació Continua en Ensenyança Universitària de la Fundació Politècnica de Catalunya, i el títol de postgrau "Ensenyament Universitari en Ciències, Tecnologia, Enginyeria i Matemàtiques" (STEM). Des de 1995 és professor del Consorci Escola Industrial de Barcelona, i des de 2000 de l'Escola Universitària d'Enginyeria Tècnica Industrial de Barcelona (EUETIB). Actualment la seva activitat docent la porta a terme a l'Escola d'Enginyeria de Barcelona Est (EEBE). Ha exercit l'ensenyança universitària al departament de Projectes i des de l'any 2000 al departament de d'Expressió Gràfica en l'Enginyeria (EGE) de la UPC.


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Product Details
  • ISBN-13: 9788494635298
  • Publisher: Omniascience
  • Publisher Imprint: Omniascience
  • Height: 246 mm
  • No of Pages: 122
  • Spine Width: 7 mm
  • Width: 189 mm
  • ISBN-10: 8494635298
  • Publisher Date: 19 Jan 2018
  • Binding: Paperback
  • Language: Catalan
  • Returnable: N
  • Weight: 281 gr


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