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Kommunikation als Begleitinstrument von Changeprozessen

Kommunikation als Begleitinstrument von Changeprozessen


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About the Book

Heutzutage befindet sich die Wirtschaft in einem stetigen Wandel. Dies beeinflusst das Agieren eines Unternehmens und sein Arbeitsumfeld maßgeblich, da sich Unternehmen diesem Wandel anpassen müssen um weiterhin erfolgreich zu agieren. Change Management dient dazu, Veränderungen im Unternehmen erfolgreich zu implementieren. Der Erfolg von Changeprozessen hängt stark von der Akzeptanz und Unterstützung der Stakeholder, insbesondere der Mitarbeiter, ab. Ziel dieser Arbeit ist es somit zu erörtern, wie Veränderungen erfolgreich an Mitarbeiter kommuniziert werden. Diese Kommunikation hat nicht nur das Ziel zu informieren, vielmehr soll sie die Mitarbeiter involvieren, motivieren und positiv beeinflussen. Hierfür ist es notwendig, Erfolgsfaktoren zu bestimmen, die für die Erreichung der Ziele von Change Communications erforderlich sind.


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Product Details
  • ISBN-13: 9783639458756
  • Publisher: AV Akademikerverlag
  • ISBN-10: 3639458753
  • Publisher Date: 12 Nov 2012


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