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Keiretsu

Keiretsu


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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Helmut-Schmidt-Universität - Universität der Bundeswehr Hamburg, Sprache: Deutsch, Abstract: Die japanische Wirtschaft ist geprägt durch netzwerkartige Verflechtungen, die eine lange Tradition besitzen und heute in Form von Keiretsu-Unternehmensgruppen anzutreffen sind. Diese Industriekonglomerate sind in horizontale und vertikale Keiretsu zu unterscheiden und in nahezu allen Wirtschaftssektoren Japans zu finden. Nach dem Platzen der sogenannten "Bubble-Economy" Anfang der 90er Jahre und den Einflüssen der Globalisierung auf die japanische Wirtschaft, zeichneten sich Veränderungen in den Strukturen der Keiretsu-Unternehmensgruppen ab, deren Wirtschaftsmacht über Jahrzehnte im Ausland gefürchtet war und zwangen die japanischen Großunternehmen zu umfangreichen Maßnahmen, um die Wettbewerbsfähigkeit sicherzustellen. Dabei zeigen sich zunehmend Aufweichungen in den alten traditionellen Verflechtungen der Industriekonglomerate. Diese Seminararbeit beschäftigt sich mit den Erscheinungsformen und der Wettbewerbsfähigkeit der Keiretsu-Unternehmensgruppen. Hierzu wird in Kapitel 2 die geschichtliche Entwicklung der Keiretsu dargestellt und eine genaue Definition der Keiretsu vorgenommen. Des Weiteren wird in Kapitel 3 der Dualismus der japanischen Wirtschaft erläutert, der das Verhältnis zwischen mittelständischen Betrieben und Großunternehmen prägt. Das Kapitel 4 stellt die Organisation, Koordination und Kooperation in horizontalen Keiretsu-Unternehmensgruppen in den Mittelpunkt und verdeutlicht Gründe für die Zugehörigkeit zu einer horizontalen Keiretsu-Unternehmensgruppe. Im darauf folgenden Kapitel 5 wird die Toyota Motor Corporation explizit beleuchtet, die als ein Beispiel für die Organisation, Koordination und Kooperation einer vertikalen Keiretsu-Unternehmensgruppe dienen soll. Abschließend werden in Kapitel 6 das Wettbewerbsverhalten und die Zukunft der
About the Author: Patrick Domagalski wurde am 31. August 1980 in Bremen geboren und studierte Betriebswirtschaftslehre, mit den Schwerpunkten Industriebetriebslehre/Technologiemanagement und Marketing, an der Helmut-Schmidt-Universität in Hamburg. Nach dem Studium wurde er viele Jahre als operativer Offizier an Bord von Fregatten der Deutschen Marine eingesetzt.


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Product Details
  • ISBN-13: 9783638667869
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 40
  • Series Title: German
  • Sub Title: Die japanische Herausforderung
  • Width: 148 mm
  • ISBN-10: 3638667863
  • Publisher Date: 22 Jun 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 113 gr


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