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Kaufentscheidungen von Familien für langlebige Güter

Kaufentscheidungen von Familien für langlebige Güter


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About the Book

Der technologische Wandel des 21. Jahrhunderts hat dazu geführt, dass Kinder und Jugendliche die Welt um sie herum immer besser verstehen. Dies kann auch zu dem Einfluss beitragen, den sie auf die Kaufentscheidungen ihrer Haushalte ausüben. Daher ist eine eingehende Untersuchung dieser technologischen Veränderungen erforderlich, um professionellen Vermarktern zu helfen, die Rolle zu verstehen, die Kinder und Jugendliche heute im Vergleich zu den vergangenen Jahrzehnten im familiären Kaufentscheidungsprozess spielen. Die Studie konzentriert sich auf den Einfluss, den jedes Familienmitglied bei der Kaufentscheidung für langlebige Güter in den drei großen ethnischen Gruppen Nigerias (Yoruba, Hausa und Ibo) ausübt. Dieses Buch richtet sich an alle Familien, insbesondere aber an Familien mit Kindern ab fünf Jahren, da diese Gruppen eine wichtige Rolle bei den Kaufentscheidungen der Familien spielen. Ebenfalls von großer Bedeutung sind die Hersteller/Produzenten von Gebrauchsgütern. Dieses Buch wird den Herstellern/Produzenten von Gebrauchsgütern helfen, die Gruppe in der Familie zu kennen, um sich auf die Werbung und Verpackung der von ihnen produzierten Gebrauchsgüter zu konzentrieren.


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Product Details
  • ISBN-13: 9786206279938
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 308 gr
  • ISBN-10: 6206279936
  • Publisher Date: 27 Jul 2023
  • Height: 229 mm
  • No of Pages: 172
  • Spine Width: 10 mm
  • Width: 152 mm


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