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Journalismus und politische PR

Journalismus und politische PR


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About the Book

Bachelorarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,1, Universität Siegen (Medienwissenschaft), Sprache: Deutsch, Abstract: "Was wir über unsere Gesellschaft, ja über die Welt, in der wir leben wissen, wissen wir durch die Massenmedien." In diesem viel zitierten Diktum des Systemtheoretikers Niklas Luhmann kommt zum Ausdruck, welche tragende Rolle Medien in modernen Gesellschaften einnehmen. Medien vermitteln, informieren, bilden Meinungen. Gerade die Demokratie erfordert es, politisches Handeln und Entscheidungsprozesse öffentlich darzustellen, denn die Regierenden sind auf die Unterstützung der Regierten angewiesen. Politische Vorhaben beruhen wesentlich auf der Zustimmungsbereitschaft der Bevölkerung. Auch in Zeiten, in denen Politiker, twittern', Profile in sozialen Netzwerken haben und die Bundeskanzlerin sich über einen Podcast an die Bürger wendet, gelangen Themen vor allem dann in die breite Öffentlichkeit, wenn sie von publizistischen Massenmedien aufgegriffen werden. Andersherum, und auch darauf deutet Luhmanns Zitat hin, haben Themen, die von den Medien ignoriert werden, kaum eine Chance, öffentlich wahrgenommen zu werden. Beispielsweise wurde die Thematisierungsfunktion der Medien auch im Zusammenhang der vergangenen Europawahl diskutiert und die Schuld am Minusrekord der Wahlbeteiligung, von Politikern aber auch von Politikwissenschaftlern, u.a. bei den Medien gesucht. Als Vermittler zwischen Politik und Medien agiert die politische Public Relations (PR). Durch sie wird die Kommunikationsbeziehung zwischen Journalisten und politischen Akteuren wesentlich gestaltet und versucht, auf die Themensetzung der Medien Einfluss zu nehmen. Die Untersuchung dieser Einflussnahme ist Kern dieser Arbeit. Im Gegensatz zu einigen anderen Studien zur PR-Journalismus-Beziehung stehen dabei normative Fragen eher im Hintergrund. Es soll weder darum gehen die Unabhängigkeit des Journalismus in Frage zu s


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Product Details
  • ISBN-13: 9783640893829
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 150 gr
  • ISBN-10: 3640893824
  • Publisher Date: 15 Apr 2011
  • Height: 210 mm
  • No of Pages: 66
  • Series Title: German
  • Sub Title: Beeinflussung der Themenagenda am Beispiel von Pressemitteilungen der Bundesregierung
  • Width: 148 mm


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