Although little is known about the dynamics of the Japanese system of setting technical standards, it is alleged that it often acts as a non-tariff barrier of last resort to corporations abroad seeking markets for their products in Japan. Addressing the problem from a multidisciplinary perspective, Dr. McIntyre and his colleagues show how the system works and its impact on market penetration strategies of non-Japanese firms. In doing so, they also provide the first book-length English-language discussion of how the system affects market share growth of corporations worldwide and helps boost Japanese technology-based competition. A cogent analysis for professionals in manufacturing, quality, and operations management, as well as executives concerned with the legal aspects of international trade and regulations.

Japan's Technical Standards draws on the experiences and knowledge of an international group of academics and business professionals. Based on presentations given at a 1995 conference at the Georgia Tech Manufacturing Research Center, the book's 12 chapters provide an expanded and up-to-date study of this vexing problem in international commerce. Technical standards govern the design, operation, manufacture, and use of nearly everything humankind produces, but they generally go unnoticed. With the evolution of global markets, however, standards have evolved as important means to facilitate international trade flows--but they can also be impediments used by countries to gain advantage over foreign cometitors. In fact, says Dr. McIntyre, they often define whether a product will or will not be approved for entry and use in a given national market. His book thus seeks to answer four interrelated questions:

*How does the Japanese technical standards system work when viewed in a national and internationally comparative light?

*How do Japanese technical standards impact the market penetration strategy of and market share growth by non-Japanese firms?

*How do technical standards fit into the overall trade policy approach of Japan and define its economic relations?

*How do Japanese technical standards fit into the overall Japanese techno-infrastructure in explaining Japanese global competitiveness?

The first book-length English-language discussion of the dynamics of the Japamese system of setting technical standards, this volume provides cogent analysis for professionals in manufacturing, quality, and operations management, as well as for executives concerned with the legal aspects of international trade.

JOHN R. McINTYRE is Professor of Management and International Affairs at the Ivan Allen College, Georgia Institute of Technology, where he is also executive director of the national recognized Center for International Business Education and Research./e Author of numerous books and articles on international technology transfer, comparative management, international business strategy, and trade regulation, Dr. McIntyre consults for European and Japanese firms seeking investment opportunities in the United States and edits the Japanese investment yearbook for the southeast region.