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Investissements extérieurs des marchés émergents

Investissements extérieurs des marchés émergents


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International Edition


About the Book

L'internationalisation a été entreprise comme une stratégie importante pour permettre aux entreprises de s'intégrer dans les marchés mondiaux. Historiquement, les investisseurs étrangers des pays développés occidentaux ont joué un rôle majeur dans ce domaine. Néanmoins, au cours des dernières années, les investissements étrangers en provenance des pays en développement ont connu une croissance rapide et ce nouveau phénomène a attiré l'attention de nombreux chercheurs internationaux. Les théories internationales traditionnelles sont principalement dérivées des entreprises multinationales des pays développés occidentaux, et il existe très peu de littérature académique sur la manière de décider de la stratégie d'entrée sur le marché dans le contexte de l'entrée des entreprises des pays en développement dans les pays développés. Tiré en grande partie des premiers entretiens avec des petites et moyennes entreprises (PME) chinoises investissant au Royaume-Uni, ce livre fournit des informations précieuses sur les choix de modes d'entrée sur le marché des PME. Les résultats présentés dans ce livre sont particulièrement utiles aux chercheurs, gestionnaires et décideurs internationaux, ou à toute autre personne qui s'intéresse aux investissements étrangers des entreprises chinoises dans le cadre de l'entrée dans les pays développés occidentaux.


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Product Details
  • ISBN-13: 9786203257052
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 308
  • Spine Width: 18 mm
  • Width: 152 mm
  • ISBN-10: 6203257052
  • Publisher Date: 28 Jan 2021
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 503 gr


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