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Internationalisierung deutscher Messegesellschaften

Internationalisierung deutscher Messegesellschaften


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About the Book

Inhaltlich unveränderte Neuauflage. Deutsche Messegesellschaften verfügen über eigene Gelände, auf denen sie überwiegend Eigenveranstaltungen durchführen. Aufgrund ihrer Stand-ortbin-dung befinden sich die Unternehmen im Besitz von Gebietskörperschaften, die ihre Firmen als effektive Instrumente der Wirtschafts- und Standort-för-de-rung betrachten. Doch die Globalisierung fordert das Messewesen her-aus: Heute müssen die Unternehmen mit eigenen Veranstaltungen auch im Aus-land präsent sein, wenn sie im Markt bestehen wollen. Im Span-nungsfeld zwi-schen Internationalisierung und standortbezogenem Auftrag scheint ein Inte-ressenkonflikt zwischen den deutschen Messegesellschaften und ihren öf-fent-lichen Anteilseignern unausweichlich. Der Autor Moritz Lu-patsch gibt ein-füh-rend einen Überblick über die Grundzüge des deutschen Messewesens und stellt im Anschluss die Motive für die Durchführung von Messen im Aus-land dar. Darauf aufbauend identifiziert er Erfolgsfaktoren der Inter-na-tio-na-li-sie-rung deutscher Messegesellschaften und überprüft deren Umsetzung im Rah-men von Fallanalysen. Schließlich beantwortet der Autor die Frage, ob die tra-dierten Strukturen deutscher Messegesellschaften noch zeitgemäß sind und trifft Handlungsempfehlungen hinsichtlich einer orga-nisatorischen Um-struk-turierung der Unternehmen. Das praxisnahe Fachbuch richtet sich an Ent-scheidungsträger der Messewirtschaft und seiner Verbände.


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Product Details
  • ISBN-13: 9783639412673
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 216
  • Spine Width: 12 mm
  • Width: 152 mm
  • ISBN-10: 3639412672
  • Publisher Date: 17 May 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 376 gr


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