This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.
Featuring work from leading sport management scholars from around the world - including North America, South America, Europe, Africa, and Asia - the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum.
International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
About the Author: James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.
Brenda G. Pitts is Professor Emerita of Sport Business Management; and she is a speaker, author, scholar, and consultant on Sport Business Marketing.
Lauren M. Johnson is a PhD student in the sport management and policy program at the University of Georgia, USA.
