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International Marketing

International Marketing


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International Edition


About the Book

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.


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Product Details
  • ISBN-13: 9781844801329
  • Publisher: Thomson Learning
  • Publisher Imprint: Thomson Learning
  • Depth: 0.3125
  • Height: 271 mm
  • No of Pages: 737
  • Series Title: English
  • Sub Title: A Global Perspective
  • Width: 221 mm
  • ISBN-10: 1844801322
  • Publisher Date: 01 Jan 2006
  • Binding: Paperback
  • Edition: 3 Rev ed
  • Language: English
  • Returnable: Y
  • Spine Width: 28 mm
  • Weight: 1610 gr


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