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International Business

International Business


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About the Book

International Business is a comprehensive textbook with examples and cases from across the world. It brings out the key concepts of international business in a very simple and lucid manner with numerous real-life examples, vignettes, diagrams, and illustrations, so as to facilitate and reinforce learning.
Salient Features :
• The textbook covers contemporary topics such as 10-P Model of Global Strategic Management, 5-E Model of Change in International Business, Bilateral Trade Relations of EU and BRICS countries etc.
• Application orientation with-more than 100 exhibits and more than 300 chapter-end OTQs

About the Author

Sonia Gupta, Teerthankar Mahaveer University, Moradabad



Table of Contents:
Chapter 1 Introduction to International Business Chapter 2 International Business Environment: An Overview Chapter 3 Cultural Environment of International Business Chapter 4 International Business – Recent Trends in Size and Growth Chapter 5 Theories of International Business Chapter 6 Modes of International Business Chapter 7 Globalization Chapter 8 Multinational Corporations Chapter 9 National Regulation of International Business Chapter 10 Multilateral Regulation of Trade and Investment Chapter 11 Regional Economic Integration Chapter 12 Conflicts and Negotiations in International Business Chapter 13 The Foreign Exchange Market Chapter 14 Foreign Direct Investment - Theories and Framework Chapter 15 Management of Foreign Exchange Rate and Interest Rate Risk Chapter 16 International Financial Institutions and Liquidity Chapter 17 International Investment and Financing Strategy Chapter 18 International Taxation and Accounting Chapter 19 Balance of Payments Chapter 20 Organization, Control and Evaluation of International Business Chapter 21 Global Strategic Management Chapter 22 Host Country Heterogeneity and International Business Strategy Chapter 23 Global Technology Management & Global E-Business Chapter 24 Export Import – Procedure, Documentation and Promotion Chapter 25 International Marketing Chapter 26 Global Brand Management Chapter 27 International Operations Management & Logistics Management Chapter 28 International Human Resource Management Chapter 29 Ethics in International Business Chapter 30 Future of International Business Index


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Product Details
  • ISBN-13: 9789339203085
  • Publisher: McGraw Hill Education (India) Pvt Ltd.
  • Binding: Paperback
  • No of Pages: 680
  • ISBN-10: 9339203089
  • Publisher Date: Mar,2015
  • Edition: 1

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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

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