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Interaktives Fernsehen in Deutschland

Interaktives Fernsehen in Deutschland


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About the Book

Inhaltlich unveränderte Neuauflage. Interaktives Fernsehen - Utopie? Zukunft? Gegenwart? Was ist eigentlich interaktives Fernsehen und welche Entwicklungen sind zu beobachten bzw. zu erwarten? Fragen über Fragen, denen in diesem Buch Schritt für Schritt nachgegangen wird. Dabei wird der Kreis immer enger gezogen: Zunächst wandert der Blick über den gesamten Medienmarkt mit Fokus auf die dynamischen Veränderungen. Anschließend wird der Fernsehmarkt in Deutschland analysiert und die Macht des Mediums auf die Gesellschaft herausgearbeitet. Von der technischen Neuerung der digitalen Übertragung des Fernsehsignals geht es zum Kernthema, dem interaktiven Fernsehen mit einer notwendigen Begriffsklärung und den verschiedenen Anwendungsgebieten. Das interaktive Fernsehen steckt in Deutschland noch in den Kinderschuhen, deswegen lohnt sich ein Blick in die Zukunft: nach Großbritannien. Hierbei wird deutlich, welch enormen Spielraum die technischen Neuerungen für eine kreative Programmplanung schon heute bieten, deshalb wird im letzten Kapitel eine beispielhafte Aufbereitung eines geeigneten Themas (die europäische Verfassung) aufgezeigt. Das Buch dient als Anregung, die Zeichen der Zeit richtig zu deuten und die Chancen, die das interaktive Fernsehen auch im Hinblick auf niveauvolle Unterhaltung ohne Zweifel bietet, nicht verstreichen zu lassen.


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Product Details
  • ISBN-13: 9783639394139
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 3639394135
  • Publisher Date: 21 Mar 2012
  • Height: 229 mm
  • No of Pages: 140
  • Series Title: German
  • Weight: 267 gr


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