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Innovationscooperation zwischen Hersteller und Anwender

Innovationscooperation zwischen Hersteller und Anwender


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About the Book

Inhaltsangabe: Einleitung: Die Innovationskooperation zwischen Hersteller und Anwender während des Prozesses der Neuproduktentwicklung kann ein entscheidender Erfolgsfaktor des Innovationsmanagements sein. Es reicht nicht mehr aus, nur den Technologieaspekt zu beachten. Maßgeblich ist für den technischen und wirtschaftlichen Innovationserfolg, daß der Hersteller ein zielgerichtetes marktorientiertes Innovationsverhalten durchführt und Probleme, Wünsche und Bedürfnisse des Anwenders bereits während der Neuproduktentwicklung berücksichtigt werden. Sie sind somit Ausgangspunkt absatzpolitischer und unternehmenspolitischer Betrachtungen, damit sich Investitionen schnellstmöglich amortisieren und Fehlinvestitionen vermieden werden. Es ist festzustellen, daß Hersteller mit erfolgreichen Produktinnovationen über effiziente interne und externe Informationsquellen und Kommunikationskanäle verfügen. Diese Hersteller wenden einen großen Anteil ihrer Ressourcen auf, um Informationsprozesse wie Abläufe der Erinnerung, Verarbeitung und Transfer von Informationen zwischen Hersteller und Anwender zu berücksichtigen. Sie sind ein entscheidender Einflußfaktor für den Innovationserfolg. Gang der Untersuchung: Basierend auf der Hauptannahme, daß die Organisation des Informationstransfers zwischen Hersteller und Anwender ein wesentlicher Erfolgsfaktor für die Effektivität und Effizienz des Innovationsproduktes ist, wird die vorliegende Diplomarbeit in vier Teile gegliedert: Im zweiten Teil erfolgt eine Differenzierung der grundlegenden Begriffe zur Innovationskooperation. Gegenstand des dritten Teils ist die Analyse des Informationstransfers; im vierten Teil werden die gewonnenen Ergebnisse und Erkenntnisse der zwischenbetrieblichen Innovationskooperation zusammengefaßt und bewertet. Zudem findet eine Beurteilung der sich immer schneller vollziehenden Steigerung des Innovationstempos und der immer kürzer werdenden Produktlebenszyklen statt. Folgende Fragen sind zur Überprüfung der


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Product Details
  • ISBN-13: 9783838601946
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3838601947
  • Publisher Date: 13 Aug 1997
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 154 gr


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