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The Innovation Mindset

The Innovation Mindset


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About the Book

"Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand-a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ide


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Product Details
  • ISBN-13: 9780231203081
  • Publisher: Columbia Univ Pr
  • Publisher Imprint: Columbia Business School Publishing
  • Height: 216 mm
  • No of Pages: 320
  • Spine Width: 33 mm
  • Weight: 571 gr
  • ISBN-10: 023120308X
  • Publisher Date: 23 Aug 2022
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: Eight Essential Steps to Transform Any Industry
  • Width: 140 mm


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The Innovation Mindset
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The Innovation Mindset
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