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I Didn't Sign Up To Be a Business Failure

I Didn't Sign Up To Be a Business Failure


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About the Book

80% of business owners report their financial performance has suffered greatly as a result of the crisis in economic confidence. Poor people, you think. They must want to take the ball and go home. No time for that. Business owners are working longer hours, don't take vacations and 72% spend nights and weekends on the job. But they still can't keep up.The Economic Intelligence Unit studied how the increasing pace of change (or what they call the 'shifting business landscape') affects businesses. How are our sleep-deprived, vacation-less business owners handling the dizzying changes? They aren't. While 79% say it is important to respond quickly to change, almost half of the enterprises polled admit that the time needed to make critical decisions has increased. No wonder. Their executives are exhausted.How can we be so sure the pace of business is accelerating? In less than 10 years the number of adults using email increased from 49% to 60%. Where is snail mail? Left in the dust. Think a lot of adults are on Facebook, LinkedIn and Twitter? Not as many as make purchases online. We don't even have time for lengthy phone conversations. In the first 10 years of this century the average call time decreased from 2.2 minutes to 1.8.Are you tired yet? Take another look at the busy entrepreneur, galloping along on the business treadmill. Not only does the treadmill keep shifting course and changing inclines while continually speeding up, it dangles the carrot of major opportunities that, if only grasped, will boost profits. Can the hard-pressed exec reach that carrot? 90%-a fair-sized majority in anyone's book-say the carrot of opportunity eludes him or her because they were unable to anticipate opportunities in time to act.This exhausting, nerve-wracking pace and pressure result in over half (55%) of entrepreneurs who are fearful of losing their business. The treadmill continues: obstacles call for quick reactions but the wrong reaction could mean a business that flounders or folds. This leads to indecisiveness or timidity that makes the obstacles loom all the larger and threaten to overwhelm.So you know the bad news, and you're hoping the messenger has something promising. Something you can hold on to. Be glad you didn't shoot the messenger. We do have good news. You and those other worn-out entrepreneurs aren't in this alone. So one of the worst decisions you could make is to cut back on marketing budgets, eliminate training and strategic help and try to run the treadmill alone.Let us help you identify several breakthrough opportunities.
About the Author: Bruce is the president of The Sales Coaching Group(TM) and PerformONE Training Group(TM). Bruce is recognized as a dynamic speaker, coach, and consultant in sales development, marketing, and strategic planning with nearly 60,000 hours of relevant experience. With a diverse and highly successful background in sales and executive leadership in companies ranging in size from start-up to the Fortune 100 level, Bruce brings a unique perspective to his clients throughout the United States. Bruce is a multiple national award-winning sales leader, and former North American Sales Manager for a Fortune 100 medical company. After earning his BS and MBA in 1996, Bruce completed post academic work in Management Leadership Research at the renowned Tepper School of Business (Carnegie Mellon University), and is a highly-acclaimed adjunct professor. Bruce has published several books including: (2009), Your Dream Job Is Waiting(c) (2010), and Sales Process PLUS(c) (2010). He is the creator of the popular "I Didn't Sign Up...." Series including, I Didn't Sign Up To Be In Sales(c) and I Didn't Sign Up To Be In Marketing(c).


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Product Details
  • ISBN-13: 9781493645992
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 276
  • Series Title: I Didn't Sign Up..
  • Weight: 421 gr
  • ISBN-10: 1493645994
  • Publisher Date: 22 Nov 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 15 mm
  • Width: 152 mm


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