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HR braucht mehr PR

HR braucht mehr PR


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About the Book

Ich habe mich in den vergangenen Jahren sehr intensiv mit der HR bzw. Personalbranche beschäftigt. Im diesem Zusammenhang habe ich unter anderem mehr als 500 Gespräche geführt. Zahlreiche Umfragen fanden sowohl auf digitalem als auch auf persönlichem Weg statt. Ausserdem habe ich mich mit dem Studium der unterschiedlichsten Literatur beschäftigt, um meine Kenntnisse noch zu erweitern. Nach einer Auswertung der Ergebnisse, steht fest, dass sich die HR Branche in einem sehr grossen Wandel befindet. Dennoch scheint sich scheinbar keiner wirklich für das Thema der digitalen Transformation und was diese für den Arbeitgeber- und Arbeitnehmermarkt bedeutet, zu interessieren. Das soll sich nun ändern.
About the Author: Roger Basler ist Betriebsökonom FH und Unternehmens-Architekt. Er ist Referent und Autor seit mehreren Jahren und bekannt für innovative Geschäftsmodelle. Als Digital Native mit einer Vorliebe für Sprachen und fremde Länder war er lange als Berater im Ausland (u.a China, USA, Naher Osten sowie Nordeuropa) tätig. In seiner Funktion als Unternehmens-Architekt steht er etablierten Unternehmen und Startups in der Schweiz, Deutschland und Österrech in den Bereichen Business-Development, Digitales Marketing und e-Commerce als Investor und unternehmerisch beteiligter Berater zur Seite.


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Product Details
  • ISBN-13: 9781535229029
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 60
  • Series Title: German
  • Sub Title: Was Personaler morgen wissen müssen
  • Width: 152 mm
  • ISBN-10: 1535229020
  • Publisher Date: 01 Jul 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 145 gr


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