"If you're tired of the pushy salesperson approach to real estate, How to Sell Houses Without Selling Your Soul is a breath of fresh air. Becky's path to success, focused on serving over selling, is an important message for both the seasoned agent and the entrepreneur just starting their career."
--Grier Allen, President & CEO of BoomTown
"Becky Babcock's story is a great example of the keys to individual success in real estate and in life. Becky's dedication to her clients and her commitment to quality service are the foundation of her personal success. This book shares how to make adversity an asset and dreams a reality."
--U.S. Senator Johnny Isakson, Realtor
How to Sell Homes without Selling Your Soul follows the story of Becky Babcock as she evolved from a solo agent to leading an award-winning team selling 250 homes a year, making bold decisions along the way. While at the pinnacle of success as the No. 1 real estate team in the U.S. for a national franchise, Becky made the daring decision to rebrand her team and open an independent brokerage. The transition, which made waves in the industry, was covered by the Atlanta Business Chronicle and Inman News.
Becky shares how obstacles in her life, including her son's brain tumor and her brother's untimely death at age 44, helped shape her real estate success. Sprinkled with insights into relationships, business, leadership, and branding, the book is a meaningful and quick read. Readers will find inspiration and motivation to seek their own path.
Energized by change and challenging the status quo, Becky reveals how living by core values and trusting her intuition are keys to her success. She shares with readers how the power of storytelling and community, as well as the importance of understanding life transitions helped shape her real estate brand.
How to Sell Homes without Selling Your Soul is motivational and authentic in a down-to-earth kind of way. Instead of focusing on sales as the only factor in finding business success, Becky puts greater significance on the influence of relationships, trust, core values, culture, and personality styles.
About the Author: Becky Babcock is CEO and owner of Path & Post Real Estate, a nationally ranked team brokerage in metro Atlanta. During her 20-plus year career, Becky has mentored and trained agents on team building, branding, culture, marketing, technology, creative problem solving, and lead conversion. Becky focuses on creating memorable experiences for clients and meaningful work for team members, which has led to Path & Post Real Estate being ranked among the top teams in Georgia and the U.S. Bringing her motivational and authentic leadership style to her book, Becky shares her path to achieving wild business success without sacrificing core values. Her passion for entrepreneurship and real estate started early in life. Becky bought her first house at age 19, obtained her real estate license at age 22, and started out as a solo agent. From part time agent to selling 250 homes a year and owning a nationally ranked team brokerage, Becky's path to success was blazed by bold choices and innovative thinking. At the pinnacle of success as the No. 1 real estate team for a national franchise in the U.S. in both sales and customer service, Becky rebranded her team from the Becky Babcock Team to the Path & Post Team, a move many questioned at the time. That bold move ultimately led to the opening of Becky's independent team brokerage, which she actively manages today. Born in California and raised mostly in Georgia, Becky is a blend of western independence meets southern charm. When she is not working, Becky cherishes time with her husband and family, including three grown children and six grandchildren. She enjoys special celebrations for family and friends, as well as anything outdoors, including boating, camping, hiking and vacationing at a family retreat in Cape San Blas, Florida.
