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How Google Works

How Google Works


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About the Book

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create  superior products and attract a new breed of  multifaceted employees whom Eric and Jonathan dub “smart creative's.” Covering topics including corporate culture, strategy, talent, decisionmaking, communication, innovation, and dealing with disruption, the authors illustrate management maxims (“Consensus requires dissension,” “Exile knaves but fight for divas,” “Think 10X, not 10%”) with numerous insider anecdotes from Google’s history, many of which are shared here for the first time.

About the Author

Eric Schmidt is the Executive Chairman of Google. Prior to joining Google, he was the chairman and CEO of Novell and has held senior positions at a number of illustrious technology companies. He has a degree in electrical engineering from Princeton University as well as a master's and Ph.D. in computer science from the University of California, Berkeley. He is also a member of President Obama's Council of Advisors on Science and Technology and is an active member of the Council on Foreign Relations.


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Product Details
  • ISBN-13: 9781444792461
  • Publisher: Hodder & Stoughton General
  • Publisher Imprint: John Murray
  • Depth: 34
  • Language: English
  • Weight: 765 gr
  • ISBN-10: 1444792466
  • Publisher Date: Sep. 2014
  • Binding: Hardcover
  • Height: 234 mm
  • No of Pages: 304
  • Width: 153 mm

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