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Hillstrom's Contact Strategy

Hillstrom's Contact Strategy


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About the Book

Times are changing. Unfortunately, the process that catalogers use to select customers for individual mailings is largely the same as it was twenty-five years ago. In "Hillstrom's Contact Strategy", Kevin Hillstrom builds upon the principles outlined in his "Catalog PhD" booklet. Here, Mr. Hillstrom combines catalog value, email value, and paid search customer value, enabling the catalog expert to identify the most profitable combination of catalogs and email marketing campaigns, on an annual basis. The result is an elegant methodology that generates between $1,000,000 and $5,000,000 of annual profit for the average $100,000,000 catalog business. Best of all, Mr. Hillstrom shares every secret he uses in his methodology, so that you can do the work yourself. You will be light years ahead of the competition after applying the concepts in this booklet to your business.
About the Author: My name is Kevin Hillstrom. I am President of MineThatData, a consultancy that helps CEOs understand the interaction between customers, products, brands, channels, service, and merchandise. Since founding MineThatData in 2007, I have worked with more than 100 brands, generating tens of millions of dollars of incremental, annual profit for my clients. Prior to founding MineThatData, I spent six years at Nordstrom as Vice President of Database Marketing. I also spent a year at Avenue A, five years at Eddie Bauer as Director of Circulation and Analytics, five years at Lands' End as Manager of Analytical Services, and two years at the Garst Seed Company.


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Product Details
  • ISBN-13: 9781495277221
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 52
  • Series Title: English
  • Sub Title: The Leading Edge Of How Catalogs, Email, And Paid Search Interact, Yielding Dramatic Profit Increases For Your Catalog Business
  • Width: 152 mm
  • ISBN-10: 1495277224
  • Publisher Date: 20 Jan 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 132 gr


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