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Hierarchia potrzeb Maslowa

Hierarchia potrzeb Maslowa


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About the Book

Zrozum podstawy hierarchii potrzeb Maslowa (znanej również jako piramida potrzeb Maslowa) w zaledwie 50 minut dzięki tej praktycznej i zwięzlej książce. Jak sama nazwa wskazuje, hierarchia potrzeb Maslowa to przedstawienie potrzeb fizjologicznych i duchowych. Jest to model psychologiczny, który zostal pierwotnie stworzony przez amerykańskich psychologów Abrahama Maslowa i Carla Rogersa w formie różnych tez, które później zostaly zaadaptowane do stworzenia piramidy. Piramida ta pozwala użytkownikom określic potrzeby czlowieka i jest wykorzystywana w wielu sektorach świata gospodarczego, zwlaszcza w marketingu i zarządzaniu. Dzięki tej książce poznasz poręczne wprowadzenie do potrzeb czlowieka, począwszy od tych najbardziej podstawowych i niezbędnych, aż po mniej namacalne, takie jak samodoskonalenie. Oprócz tego, że nauczysz się identyfikowac pięc poziomów potrzeb, weźmiesz pod uwagę studia rzeczywistych przypadków, dowiesz się o wadach modelu, w tym o jego etnocentryzmie, i poznasz modele pokrewne, takie jak teoria ERG.

O hierarchii potrzeb Maslowa: Hierarchia potrzeb Maslowa zostala po raz pierwszy stworzona w latach 40. XX wieku i miala na celu wprowadzenie nowego podejścia do psychologii humanistycznej. Maslow wyróżnia pięc różnych poziomów potrzeb: potrzeby bezpieczeństwa, uznania, szacunku, samorealizacji oraz potrzeby fizjologiczne. Model ten pozwala na prostą i skuteczną identyfikację potrzeb, o ile traktuje się je nie jako poszczególne etapy, ale jako calośc. W tej książce odkryjesz, jak hierarchia potrzeb Maslowa może ci pomóc, dowiesz się, jak wykorzystac ją do zdefiniowania potrzeb, i wykorzystasz wyniki do dostosowania strategii marketingowych. Jasne wyjaśnienie korzyści i potencjalnych wad metody, omówienie praktycznego studium przypadku oraz wprowadzenie do pokrewnych modeli da ci narzędzia potrzebne do dostosowania podejścia do twojej sytuacji.


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Product Details
  • ISBN-13: 9782808066648
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.com
  • Height: 198 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Weight: 91 gr
  • ISBN-10: 2808066643
  • Publisher Date: 20 Jan 2023
  • Binding: Paperback
  • Language: Polish
  • Returnable: N
  • Sub Title: Zdobycie istotnych informacji o tym, jak motywowac ludzi
  • Width: 129 mm


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