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GuíaBurros Marketing turístico

GuíaBurros Marketing turístico


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About the Book

Los GuíaBurros son manuales básicos para aprender a utilizar una herramienta, realizar una actividad o adquirir un conocimiento determinado de manera sencilla y fácil.GuíaBurros Marketing turístico, estrategias de marketing digital para empresas turísticas, desde la definición de lo que es el marketing turístico, pasando por el growth hacking, experiencia del cliente, branding, lead generation hasta el posicionamiento SEO, SEM y en RRSS.Toda la información en una guía sencilla y muy fácil de leer.

  • Qué es el marketing turístico.
  • El entorno digital.
  • Growth hacking.
  • Experiencia del cliente.
  • Branding.
  • Customer journey.
  • Lead generation.
  • Marketing content.
  • Posicionamiento SEO.
  • Posicionamiento SEM y publicidad en RRSS.
  • E-commerce.
  • RRSS.
Un libro indicado para todos los perfiles, no es necesario tener conocimientos previos.Sobre el autorDavid de Matías es Doctor en Economía y Dirección de Empresas por la Universidad de Alcalá (Cum Laude), Experto en Innovación por la Harvard Business School y Master en Negocios Internacionales por la FAU Erlangen Nürnberg. Experto en Marketing por la Universidad de Alcalá y en Marketing Digital por la Universidad Europea Miguel de Cervantes. Actualmente se ha especializado en Emprendimiento por la Universidad de Wharton. Ha desarrollado toda su carrera profesional en departamentos de marketing de grandes empresas multinacionales como Philips, Siemens y Adidas. Es el actual Director del Master Universitario en Dirección de Marketing y Gestión Comercial de la Universidad Internacional de Valencia, además de dar clases de marketing en el MBA de VIU y en EAE Business School - Ostelea, escuela de negocios especializada en Turismo.


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Product Details
  • ISBN-13: 9788417681111
  • Publisher: Editatum
  • Publisher Imprint: Editatum
  • Height: 216 mm
  • No of Pages: 144
  • Series Title: Guíaburros
  • Sub Title: Estrategias de marketing digital para empresas turísticas
  • Width: 140 mm
  • ISBN-10: 8417681116
  • Publisher Date: 18 Feb 2019
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 240 gr


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