Gung Ho! is a management book that explores sure shot ways to boost productivity in any corporation by focusing on one’s employees. Summary Of The Book With Gung Ho! Ken Blanchard has come up with a masterpiece in the management series books. He emphasizes on the importance of the biggest asset of any organization, which is its employees. He highlights the fact that to increase the productivity of any organization, it is a must to boost employee enthusiasm and performance. Blanchard highlights a simple system to inspire employees of any organization. The text teaches a propaganda that is based on three basic principles to foster excellent morale in the workplace. The first principle discussed in Gung Ho! is that work must be given the first priority. This message has to be communicated to each employee that his/her contribution is important. Making people feel that their work is important increases self-esteem and thus motivates the workforce. The second principle explored in this book is that the organization should put each employee in control of their production. For this, it is essential that the management ensures to inform each employee about their individual responsibilities. Also, a team manager plays a crucial role as he has to listen to each team member and allocate work according to their capabilities. Finally, the third principle to motivate people at workplace is to value the act of appreciation. Gung Ho! highlights the importance of managers cheering their workers. When the organization congratulates people on their work and efforts, not only the individual but all others working in the company get motivated. About The Authors Ken Blanchard is an American management expert and author. Blanchard has authored several other management titles such as The One Minute Manager, Full Steam Ahead! Unleash the Power of Vision in Your Company and Your Life, Raving Fans: A Revolutionary Approach To Customer Service, and Whale Done! The Power of Positive Relationships. Kenneth Blanchard was born on the 6th of May, 1939, in Orange, New Jersey. He completed his graduation in 1957 from New Rochelle High School. Later, he got his BA from Cornell University in government and philosophy and MA from Colgate University in sociology and counseling. In 1967, he completed his PhD in education administration and leadership at Cornell University. He is a visiting professor at the Cornell University School of Hotel Administration and is a Cornell University trustee emeritus. He co-founded The Ken Blanchard Companies in 1979 with his wife, Marjorie Blanchard. He has authored more than 30 bestselling titles and his masterpiece The One Minute Manager has been translated into 37 languages and has sold more than 13 million copies. Sheldon Bowles is a famous entrepreneur with Business Week and New York Times. He is famously known as the author of several management books. Bowles has written several other books including High Five! The Magic of Working Together and Raving Fans a Revolutionary Approach to Customer Service. Sheldon Bowles is a bestselling author, renowned speaker, and a successful entrepreneur. He started his career as a newspaper reporter. Later, he worked with Royal Canadian Securities as the vice president and with Domos Gas as the president and CEO. With his partner Senator Douglas Everett, he made Domos Gas into one of Canada’s largest retail gasoline chains.