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guerra nascosta

guerra nascosta


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About the Book

"Vogliono che siamo come tre scorpioni che combattono in una bottiglia. Quando sarà finita, due saranno morti e il vincitore sarà esausto" Roone Aredge. Molto prima della selezione degli atleti, della costruzione degli stadi e della vendita dei biglietti, c'è una guerra nascosta che lascia dietro di sé una scia di distruzione aziendale. La chiamiamo guerra delle offerte per le trasmissioni olimpiche. Si tratta di un gioco di manipolazioni, controfferte e trattative dietro le quinte con l'unico obiettivo di assicurarsi i diritti di trasmissione degli iconici Giochi Olimpici. Ma perché? Vale la pena di affrontare mesi di violente trattative? Il Comitato Olimpico Internazionale (CIO) sta adottando uno schema di profitto al di sopra degli interessi sportivi dei Giochi Olimpici? Stiamo assistendo alla fine dell'era televisiva a causa dei millennial? E soprattutto, qual è il futuro dell'antica competizione greca nota come Giochi Olimpici?


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Product Details
  • ISBN-13: 9786208067861
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: il processo di aggiudicazione delle trasmissioni olimpiche
  • Width: 152 mm
  • ISBN-10: 6208067863
  • Publisher Date: 10 Sep 2024
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Weight: 95 gr


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