In today's digital world, online presence matters... for individuals and for companies alike.
In an era where pivotal decisions regarding potential partnerships, employment opportunities, and business alliances are routinely made, the initiation of research typically begins online.
Think about it... when's the last time you made a pivotal purchase without checking reviews, or researching the product online?
Potential clients, employees, and employers feel the same, opting to research before deciding to invest crucial resources, and LinkedIn provides a perfect platform for professionals to showcase their expertise, grow their network, and create a strong digital first impression that closes deals. Get Them to Care, written by Julie Wanzer, LEED AP, offers an expertly crafted, practical guide to leverage LinkedIn for both career and business success.
LinkedIn stands as the world's most widely embraced platform for business networking.
You'd be wrong to think that its value ends there. Its significance extends far beyond digital networking-it's actually the cheapest and most convenient business card you'll ever have and need, opening the door to personal and professional success. Julie Wanzer is proof; the founder of a thriving marketing and communication firm, she's experienced the power LinkedIn offers for businesses and professional individuals alike, and packs her successes and expertise into her book. Get Them to Care offers a step-by-step guide to tell a compelling story, highlight expertise, and open doors to deepen your personal and professional success.
Broken into two parts, readers have the opportunity to explore both person and company branding and how LinkedIn offers a platform for synergizing these elements. Julie Wanzer invites readers to begin their journey through her book by taking a poll to identify where they fall on the LinkedIn spectrum of comfortability and ease. The outcome of the assessment helps readers identify if they are at the novice, intermediate or experienced level. Armed with this invaluable self-awareness, readers are adeptly guided towards the precise calls to action tailored to their LinkedIn level, ensuring their navigation through the book is purposeful and rewarding.
Consider how quickly you can learn about something, anything, on the Internet.
Don't you want your investor's first market research into your company to be resoundingly positive? Isn't it best your online reputation is one you're in control of?
With LinkedIn as a landing place for your business or brand, you're able to combine the best elements of a website, such as content creation, professional development and relationship building with industry leaders and customers, as well as tools to prove your insight by creating newsletters and linking to additional video content, but you're also including the power of social networking. Get Them to Care lays out the importance of LinkedIn as a foundation for your success, and how to leverage it so that you have control over your corner of the Internet, ensuring that your company appears front and center as a thought leader in your industry.
Seems too good to be true? It's not, and Julie's book can teach you how.
