full screen
Home > Gestão de Preços
Gestão de Preços

Gestão de Preços


     0     
5
4
3
2
1



International Edition


About the Book

A motivação desta obra nasceu da constatação de que o assunto Preço não é tratado de forma integral e abrangente nem pelos cursos de Gestão, nem pelos cursos especializados em Marketing. A forma de abordagem do tema tem sido compartimentada entre as várias disciplinas envolvidas, deixando por conta do aluno o inter-relacionamento dos fatores que interferem na formação dos Preços. Sob meu ponto de vista, esse tratamento tem sido insatisfatório pois apenas resvalam nos aspectos conceituais das políticas, e por isso mesmo requer, por parte dos responsáveis pela definição das grades curriculares dos cursos de formação, a reserva, dentro do estudo do Marketing, de pelo menos um semestre ou o equivalente em horas, para a abordagem da inter-relação das disciplinas e a importância de suas variáveis para uma adequada Gestão de Preços. Além disso, já que é reconhecido por todos que os Mercados estão cada vez mais competitivos, não há mais justificativa para que a Gestão de Preços seja tratada apenas como um processo cujo objetivo é "fixar" um Preço que leve em conta todas as rubricas contábeis e a rentabilidade desejada.
É cada vez mais necessário que as organizações se preparem para uma Gestão de Preços que tenha a capacidade de "sugerir" um Preço muito próximo daquilo que o cliente reconheça como sendo justo e que esteja em condições de criar Zonas de Acordo, por reconhecerem que as transação podem depender de negociações envolvendo não só o Pacote de Valor, mas também o Preço, e que não só seu Capital Humano mas também seu Capital de Sistemas devem estar preparados para enfrentar os desafios do Mercado.
O estudo e o desenvolvimento dos instrumentos apresentados por esta obra, é o resultado do esforço em proporcionar ao Marketing, instrumentos com o poder de elevar o grau de liberdade aos Negociadores nos processos de troca com o Mercado. Nesse sentido, esta obra representa apenas um pequeno passo no caminho de capacitar os profissionais de Marketing para a utilização dos instrumentos, o que lhes permitirá efetivamente assumir com maior chance de sucesso a gestão do fator Preço nos processos de Negociação.


Best Sellers



Product Details
  • ISBN-13: 9798387027123
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Estratégia de Flexibilização, Fidelização de Clientes e Aumento de Rentabilidade
  • Width: 152 mm
  • ISBN-10: 838702712X
  • Publisher Date: 15 Mar 2023
  • Height: 229 mm
  • No of Pages: 284
  • Spine Width: 15 mm
  • Weight: 435 gr


Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Gestão de Preços
Amazon Digital Services LLC - Kdp -
Gestão de Preços
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Gestão de Preços

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Booksbay (the "CRR Service").


    By submitting any content to Booksbay, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Booksbay (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Booksbay a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Booksbay may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Booksbay's sole discretion. Booksbay reserves the right to change, condense, withhold publication, remove or delete any content on Booksbay's website that Booksbay deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Booksbay does not guarantee that you will have any recourse through Booksbay to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Booksbay reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Booksbay, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Booksbay, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!