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Geschäftsmodell-Innovation unter Anwendung des Business Model Canvas

Geschäftsmodell-Innovation unter Anwendung des Business Model Canvas


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About the Book

Eine wahre "Datenflut" erschwert es Managern heutzutage den Überblick über die Funktionsweise des eigenen Geschäfts zu behalten. Unsere Wirtschaftswelt wird in ihren ökonomischen Zusammenhängen immer komplexer. Diese Komplexität kann reduziert werden: In Form eines Modells. Im Zusammenhang mit Wirtschaftsunternehmen und deren geschäftlichen Aktivitäten, spricht man hier vom Geschäftsmodell. In diesem Werk bilden Aufbau, Arten und die Grundlagen des Innovierens von Geschäftsmodellen mittels "Visual Thinking" einen Schwerpunkt. Ausgesuchte Strukturierungsansätze werden vorgestellt. Ausführlich in dieser Betrachtung wird das "Business Model Canvas" von Dr. Alexander Osterwalder in Augenschein genommen. Dem gewidmet wird das Fallbeispiel eines Personalunternehmens, was erstmalig die Anwendung und Umsetzung dieses Strukturierungsansatzes in der Praxis für sich erprobt, nützliche Erkenntnisse liefern.


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Product Details
  • ISBN-13: 9783639462074
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 3639462076
  • Publisher Date: 05 Jan 2013
  • Height: 229 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 168 gr


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