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Ganz Einfach Überzeugen

Ganz Einfach Überzeugen


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About the Book

Termine gewinnen, Einwänden begegnen, Preisverhandlungen führen - Führungskräfte und Mitarbeiter im Verkauf sehen sich täglich mit anspruchsvollen Gesprächssituationen konfrontiert. Vorformulierte Skripte helfen hier selten weiter. Mehr Erfolg hat, wer versteht, wie sein Gegenüber gerade "tickt", und sich darauf flexibel einstellen kann. Wolfgang Schneiderheinze und Carmen Zotta liefern einen Werkzeugkasten, mit dem es gelingt, praktische emotionale Kompetenz zu entwickeln und zu nutzen. Der Leser erfährt, wie er auf unterschiedliches Verhalten differenziert eingeht, stets den richtigen Ton trifft und wirkungsvolle Worte findet. Ein aufschlussreicher Ratgeber mit vielen Beispielen für alle, die im Business noch erfolgreicher kommunizieren, verhandeln und überzeugen wollen!

Neu in der 2. Auflage: Mit zusätzlichen Tipps, um die vertrieblichen Chancen von Beschwerden zu nutzen, nachhaltig Vertrauen aufzubauen und gezielt Kompetenz auszustrahlen.


About the Author:

Dr. Wolfgang Schneiderheinze, promovierter Mathematiker, ist Trainer, Coach und Buchautor mit dem Fokus "PEK - Praktische Emotionale Kompetenz". Seine Trainingsschwerpunkte liegen in den Bereichen Vertrieb, Führung, Kommunikation und Rhetorik. Er sammelte über mehrere Jahre Erfahrungen im Management renommierter Dienstleistungsunternehmen in den Bereichen Vertrieb, Marketing und Service. Heute arbeitet er für Seminaranbieter und Unternehmen unterschiedlicher Branchen. Als Lehrbeauftragter an der Hochschule Darmstadt und der VWA Fulda hält er interaktive Kurse zu situativer Führung und Kommunikation.

Carmen Zotta, M.A., ist seit vielen Jahren in der beruflichen Weiterbildung tätig. Nach Ihrem Studium der Geisteswissenschaften und Betriebswirtschaftslehre war sie zunächst im Personalbereich einer Unternehmensberatung tätig, bevor sie sich den Themenfeldern innovative Lernformen und Kompetenzaufbau widmete. Seit 2010 leitet sie das Competence Center Kredit- und Corporate Finance bei der Frankfurt School of Finance & Management. Ihre Aufgabenschwerpunkte liegen in der Konzeption und Umsetzung praxisorientierter und wirkungsvoller Ausbildungen sowie in Maßnahmen der Transfersicherung.


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Product Details
  • ISBN-13: 9783658009403
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Edition: 0002-2., Uberarb. Au
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Width: 168 mm
  • ISBN-10: 3658009403
  • Publisher Date: 25 Mar 2023
  • Binding: Paperback
  • Height: 240 mm
  • No of Pages: 208
  • Series Title: German
  • Weight: 160 gr


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