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Fundamentals of Marketing

Fundamentals of Marketing


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About the Book

The coverage of this book is basically based on UGC module for marketing. The presentation is lucid, consistent and straight forward. The major topics of marketing have been covered. The subject matter has been organized in a systematic manner. The language of book is simple and easy to understand. Today, marketing is not only an indispensable tool in the hands of business executives but it has also become an essential technique in the hands of consumers. With the changes in socio-economic, political, technological and competitive conditions, new ideas and theories have been evolved in the field of marketing and the marketers who are aptly adopting these changes are achieving a new height in the field of business. More importantly, the wings of marketing are spreading to cover a wide range of human activities. Both economic and non-economic activities are being influenced by marketing theories, concepts, practices and strategies. Undoubtedly, every entrepreneur wishes to get success in one’s entrepreneurial activities but the desired success can be achieved only when an entrepreneur wishes to get success can be achieved only when an entrepreneur is imbibed with both conventional and modern marketing knowledge and understanding. Similarly, for a consumer it is imperative to know the fundamentals of marketing in order to take appropriate buying decisions at the market place. The present book makes an attempt to provide fundamental knowledge and understanding of marketing. It has been organized into eighteen chapters mainly based on the module of UGC. It is hoped that the present effort would cater to the needs of those who are eager to acquire knowledge of marketing and digital marketing.


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Product Details
  • ISBN-13: 9788195286362
  • Publisher: Novelty & Company
  • Binding: Paperback
  • Language: English
  • ISBN-10: 8195286364
  • Publisher Date: 01 Jan 2021
  • Edition: Third
  • No of Pages: 410


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