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From Bombay to Bollywood

From Bombay to Bollywood


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About the Book

From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations.

Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.


About the Author:

Aswin Punathambekar is Associate Professor of Communication Studies at the University of Michigan-Ann Arbor. He is the co-editor of Global Bollywood (NYU Press, 2008).


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Product Details
  • ISBN-13: 9780814729496
  • Publisher: New York University Press
  • Publisher Imprint: New York University Press
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 467 gr
  • ISBN-10: 0814729495
  • Publisher Date: 24 Jul 2013
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 266
  • Series Title: Postmillennial Pop
  • Sub Title: The Making of a Global Media Industry
  • Width: 155 mm


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