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Freude am Einkaufen und impulsives Online-Kaufen

Freude am Einkaufen und impulsives Online-Kaufen


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About the Book

Impulsives Online-Kaufverhalten ist ein spontaner Wunsch oder eine spontane Entscheidung, ein Produkt zu kaufen. Impulsives Online-Kaufverhalten regt einen Kunden dazu an, ein Produkt zu kaufen, ohne ausreichende Informationen über seine Eigenschaften zu haben. Das Hauptziel der Studie ist die Bewertung des Einflusses von Marketingfaktoren, Website-Faktoren, hedonischer Kaufmotivation und Persönlichkeitsmerkmalen, die das Kaufvergnügen vorhersagen. Die Studie unterstreicht auch die Bedeutung von Shopping Enjoyment, das den Verbraucher zu einem impulsiven Online-Kauf veranlasst. Die Studie gibt den Vermarktern auch die Möglichkeit, die Ergebnisse dieser Studie zu nutzen, um das Phänomen der Online-Impulskäufe zu maximieren und impulsive Online-Käufer längerfristig zu halten. Diese langfristige Kundenorientierung für impulsive Online-Konsumenten wird zweifellos zu einer höheren Rentabilität für Online-Shopping-Portale sowie zu einem Wettbewerbsvorteil beitragen.


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Product Details
  • ISBN-13: 9786205847107
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 295 gr
  • ISBN-10: 6205847108
  • Publisher Date: 28 Mar 2023
  • Height: 229 mm
  • No of Pages: 160
  • Spine Width: 9 mm
  • Width: 152 mm


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