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FASHION JOURNALISM (A CAREER GUIDE)

FASHION JOURNALISM (A CAREER GUIDE)


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About the Book

India’s constant supply of quality products and reasonable prices have made it a popular and reputable destination for global fashion sourcing. The Indian garment and textiles industry roughly accounts for 7% of industrial output, 2% of the country’s GDP, and 14% of total export earnings. India exported 44 billion dollars’ worth textiles and garments during 2021-22 financial year. The target is to take this number to 100 billion dollars. Recently, Ministry of Textiles has set a target of making the textile and garment industry worth 250 billion dollars. In that case, the number of people employed would get doubled since it is a labour-intensive industry. Further, the Government keeps supporting this industry since it is a source of livelihood for a large number of people in India. These include rebate in taxes, production link incentives, setting up of seven textile parks and technology upgradation fund. At the local level, people have become brand conscious. They no longer prefer to go to a tailoring shop, but would like to visit a retail shop dealing with readymade garments. Designers are also designing dresses keeping seasonal fashion in mind. The vast availability of raw materials, skilled workers, and India’s rich cultural heritage is the country’s strength. People love shawls and silk products across the globe. Items such as Kanjeevaram saris, Benarasi saris, and Rajasthani and Gujarati dresses have been exported for a long time. Further, India is one of the largest jute, cotton, and diamond producers in the world. Altogether, this industry employs approximately 10 crore people All these provide enough material for those in Journalism to write on. While news agencies and reputed dailies have staffers covering Ministry of Textiles and other institutions, page 3 supplements of newspapers are splashed with pictures and reports of fashion events. In addition, there are a number of trade magazines focusing on technical aspects of this industry as well.


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Product Details
  • ISBN-13: 9788119206780
  • Publisher: ADVIK PUBLICATION PVT LTD
  • Binding: Perfect
  • No of Pages: 102
  • ISBN-10: 8119206789
  • Publisher Date: 12 Jan 2024
  • Language: English


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