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Fanzufriedenheit im Profifußball. Eine quantitative Befragung

Fanzufriedenheit im Profifußball. Eine quantitative Befragung


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About the Book

Bachelorarbeit aus dem Jahr 2021 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: Entwicklungen, wie die Kommerzialisierung oder auch die Corona-Pandemie, nehmen Einfluss auf den Profifußball. Dies birgt Probleme in Bezug auf die Zufriedenheit von Fans. Zunächst stellt sich allerdings die übergeordnete Frage, was unter dem Konstrukt der Fanzufriedenheit zu verstehen ist. Gefolgt wird diese Fragestellung von der Zielsetzung diese Zufriedenheit konkret an einer Gruppe von Probanden zu messen. Dabei werden mehrere Faktoren der Fanzufriedenheit thematisiert. Am Ende soll also ein differenziertes Bild von Fanzufriedenheit entstehen, sodass Handlungsempfehlungen für Profivereine gegeben werden können. Grundsätzlich gliedert sich die Arbeit in einen theoretischen und einen empirischen Teil. Im theoretischen Teil erfolgt zunächst die Darstellung des Profifußballs in Deutschland. Dabei wird vor allem die Entwicklung ausführlicher skizziert, ehe auf die Besonderheit von Fußballunternehmen eingegangen wird. Ebenso soll das Produkt "Fußball" näher erläutert werden, genauso wie dessen Vermarktung. Im Anschluss daran kommt es zur Annäherung an das Konstrukt der Fanzufriedenheit, indem zunächst der Begriff Kundenzufriedenheit ausführlich erklärt wird. Daraufhin werden die Kunden von Fußballunternehmen dargestellt und der Fan als Kunde definiert und kategorisiert. Erst dann kann auch auf den Begriff der Fanzufriedenheit eingegangen werden, für den es keine allgemeingültige Definition gibt. Da das Ziel im empirischen Teil die Messung der Fanzufriedenheit ist, wird allgemein erklärt, wie sich die Kundenzufriedenheit messen lässt, um es zeitglich auf die Fanzufriedenheit übertragen zu können.


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Product Details
  • ISBN-13: 9783346628329
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 120
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3346628329
  • Publisher Date: 16 Mar 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 218 gr


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