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'Factory Outlet Center

'Factory Outlet Center


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About the Book

Studienarbeit aus dem Jahr 2003 im Fachbereich Geowissenschaften / Geographie - Wirtschaftsgeographie, Note: 2, Universität Bayreuth (Lehrstuhl für Stadtgeographie und), Veranstaltung: HS: Geographische Einzelhandelsforschung, Sprache: Deutsch, Abstract: "Wer hat Angst vorm FOC?" so lautet eine Überschrift in der Frankfurter Allgemeinen Zeitung vom 01.10.1998. Diese Überschrift ist bezeichnend für die Diskussion um das Pro und Contra von Factory Outlet Centern in den letzten Jahren. Besonders der Einzelhandel sträubt sich gegen die Ansiedlung dieser Vertriebsform in der deutschen Einzelhandelslandschaft. In dieser Arbeit wird zunächst definiert was ein Factory Outlet Center ist, welche Bedingungen dessen Entstehung begünstigen, um am Ende die Chancen und Risiken der wichtigsten Akteure bei der Verwirklichung von Factory Outlet Centern zu diskutieren. Dieses Kapitel stellt explizit dar, wie ein "Factory Outlet Center" begrifflich eingeordnet wird, welche Merkmale ein Factory Outlet Center charakterisiert und welche architektonische Formen derartige Einkaufszentren annehmen können. Danach wird kurz der Werdegang vom Fabrikverkauf zum Factory Outlet Center skizziert. Unter einem "Factory Outlet Center", nachfolgend kurz FOC genannt, versteht man die räumliche Konzentration verschiedener Markenhersteller an einem Standort. Die Hersteller mieten einzelne Ladeneinheiten, sog. Outlet-Stores, um ihre Produkte mit erheblichen Preisnachlässen direkt an den Konsumenten zu verkaufen. Anders ausgedrückt handelt es sich um eine räumlich integrierte Zusammenfassung verschiedener Fabrikverkaufsläden innerhalb eines Gebäudekomplexes oder einer Anlage zu einem Einkaufszentrum. Gemäß der Definition der Gesellschaft für Markt- und Absatzforschung (GMA) spricht man von einem FOC bei einem großflächigen Zusammenschluss mehrerer Hersteller ab einer Gesamtverkaufsfläche von 3000 qm. Weiterhin wird ein FOC normalerweise von einer Management Gesellschaft geplant, realisiert und verwaltet.


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Product Details
  • ISBN-13: 9783656519270
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 95 gr
  • ISBN-10: 3656519277
  • Publisher Date: 01 Dec 2013
  • Height: 210 mm
  • No of Pages: 24
  • Series Title: German
  • Sub Title: Begriff, Entstehungsbedingungen und versorgungspolitische Befürchtungen
  • Width: 148 mm


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