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The Experts Guide to Email Marketing

The Experts Guide to Email Marketing


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About the Book

The #1 problem you face today in Email Marketing is: Getting Your Emails to the Inbox (and how to avoid the mistakes that send your messages to the spam folder) And if you're concerned about dropping open rates, click through rates, or overall bottom line, Don't Worry! Why? Because you can use the tips, techniques, and tools we'll share with you in this book to get your emails in front of your subscribers. In turn, you'll have more control over your email and make more money with every message you send. In this breakthrough NEW Guide to Email Marketing & Deliverability book we'll cover how to avoid the mistakes that guarantee that your email messages almost NEVER make it to the inbox (with any provider). while at the same time helping you avoid the costly mistakes most email marketers make. Heck, we'll even show you how to improve your email marketing so that you can increase open rates, click through rates and bottom line profits AND The specific things you need to know to get your emails to the inbox. In fact, here's just a sample of the Email Marketing pitfalls and landmines we'll help you avoid in this incredible book: * Why not checking the reputation regularly to identify issues early on may be the biggest mistake of all! * How not testing domains and all IPs in the email before sending the campaign and not sending yourself tests in all the major ISPs to ensure inbox placement dooms you before you even get started... * The consequences of Not paying attention the types of messages that cause complaints OR not offering a downsell option (weekly newsletter versus daily promotion). (hint: they aren't good!)... * Why it's so critical that you Not running reengagement campaigns and not segmenting your subscribers by interests, behavior, etc. Don't just send more to get the clicks! ... * How and why you must avoid Not performing regular list hygiene... * Why just sending swipe copy or sending direct to the landing page will kill your results... * How to sidestep buying, renting or scraping email addresses and still grow a massive, responsive list... * Why you should balance content to sales messages... * How Don't assume that because they opted in for a free report that you have the right to email them every day for affiliate offers. can backfire (and really bite you on the butt!)... * Why you can't Not making emails AND landing pages mobile friendly... * How Missing or incorrect SPF records, don't have DKIM, domain keys, etc really hurts your chances of being successful... * How Using shared IPs that you have no control over costs would-be Email Marketers a lot of time, energy and frustration... * ... and much, MUCH More! Don't miss this ground-breaking book that will help you STOP worrying about whether or not your messages are making it to the inbox and finally start TWELVE (12) specific things you can do to ensure your emails make it to the inbox (even if you're a technical dunce). By the way, this book is NOT about focusing on the negative, it's about focusing on the real world and helping you get real world results with your Email Marketing. So, if you're a Email Marketer who wants to avoid making the email marketing mistakes that sabotage other people's results, grab your copy today!
About the Author: Heather Seitz is the co-founder of EmailDelivered, a concierge email marketing service that provides marketers a one-of-a-kind solution to their email marketing program. She and her husband - and business partner - built the company from the ground up. Heather started marketing and selling products online back in 2002 in the real estate industry. She went on to run that business successfully for the next 10 years, largely through email marketing. In that time, she personally sent out thousands of campaigns to tens of thousands of subscribers each and every week. Back in 2006, something changed and her results weren't what they used to be. Before ditching her entire business, she took the advice of a well-known marketer at the time and moved her email program to a new solution. Instantly, she saw her profits rebound. In fact, the very next month, she increased her bottom line by 560%. Shortly thereafter, she ran into some roadblocks with her email marketing again. Without an email service provider to contact, she was forced to figure it out on her own. They teamed up with an insider at an ISP to not only solve her own delivery problems, but to create a service that is now used by the most successful online marketers and business owners. Heather has the unique ability to combine her extensive background in email marketing (from the marketer's viewpoint) with the technical side of email, the part that gets your emails to the inbox. Since she has perspective of both sides, she has been able to continue to grow and expand the company, helping deliver 100s of millions of emails each and every month for her clients and customers. Her ability to understand the needs of marketers and the requirements of the ISPs makes her a unique resource for businesses of all sizes. Bottom Line: Heather helps real business owners, just like you, take the guesswork out of email marketing and take back control over their email so they can focus on what they do best: sell products and services. For speaking or consulting inquiries, or to get updates on email marketing, email deliverability and email trends, you can contact Heather through her website at http: //www.HeatherSeitz.com


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Product Details
  • ISBN-13: 9781502321169
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 152
  • Series Title: English
  • Sub Title: How to Avoid the Top 12 Email Marketing Mi
  • Width: 152 mm
  • ISBN-10: 1502321165
  • Publisher Date: 08 Sep 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 263 gr


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