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Expectativa dos estudantes de escolas de negócios em Calcutá

Expectativa dos estudantes de escolas de negócios em Calcutá


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About the Book

Na Índia, a educação em gestão está a testemunhar um crescimento exponencial em termos do número de institutos que ministram educação em gestão, conhecidos como Escolas de Negócios. A escolha entre milhares de Escolas de Gestão é difícil, razão pela qual os estudantes vão em profundidade e fazem o seu trabalho de investigação. O livro centra-se na percepção dos estudantes universitários em relação à selecção das Escolas de Gestão em Calcutá. Os estudantes precisam de considerar uma multiplicidade de factores como a Célula de Colocação, Taxas, Infra-estruturas, etc. É extremamente importante compreender as necessidades do cliente para a concepção dos produtos e serviços. O livro também contribui para o conhecimento de como o Modelo de Kano e o questionário são utilizados para dar prioridade às necessidades dos clientes nas indústrias de serviços. O trabalho de pesquisa forneceu provas consideráveis para sugerir que a metodologia Kano poderia cumprir a promessa de fornecer aos designers de serviços um método para estabelecer os requisitos que são mais críticos para os clientes. Além disso, lidar com a natureza dinâmica do mercado de serviços altamente competitivo, com ênfase na relação não linear entre os requisitos do cliente e o cumprimento dos requisitos dos clientes.


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Product Details
  • ISBN-13: 9786205666999
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 177 gr
  • ISBN-10: 6205666995
  • Publisher Date: 03 Feb 2023
  • Height: 229 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Width: 152 mm


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