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Expansionsstrategien eines FINTECH Unternehmens in Europa

Expansionsstrategien eines FINTECH Unternehmens in Europa


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About the Book

Der internationale Payment Markt unterliegt noch mehr als andere Branchen internationalen Globalisierungstrends. Der sich daraus ergebende Wettbewerbsdruck unter den verschiedenen Banken macht dabei auch nicht vor Europa halt. Die PayLife Bank (nun SIX) ist Österreichs führender Anbieter für Kreditkarten, Bankomatkarten und elektronische Geldbörsen. Im Jahr 1980 unter dem Namen Eurocard Austria gegründet entwickelte das Unternehmen Kartenprodukte, die heute fast jeder Österreicher täglich nutzt. Viele Experten diagnostizieren der Branche, dass langfristig nur einige wenige große Anbieter das Payment Business in Europa bestimmen werden. Für die PayLife Bank war weiteres Wachstum daher überlebenswichtig und führte zu folgender Fragestellung: In welche Regionen soll expandiert werden und welche Markteintrittsstrategien sind bei der Expansion zu präferieren? Der Autor beleuchtet die bisherigen Strategien der PayLife Bank, um in weiterer Folge mögliche Wachstumsstrategien zu erörtern.


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Product Details
  • ISBN-13: 9783639876833
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Width: 152 mm
  • ISBN-10: 3639876830
  • Publisher Date: 20 Jan 2016
  • Height: 229 mm
  • No of Pages: 184
  • Series Title: German
  • Weight: 326 gr


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Expansionsstrategien eines FINTECH Unternehmens in Europa
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