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Excelente Gestión Estratégica

Excelente Gestión Estratégica


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About the Book

EXCELENTE GESTIÓN ESTRATÉGICA

ADMINISTRACIÓN ESTRATÉGICA proporciona una visión general de los principales temas e ideas en la administración estratégica. Para demostrar los muchos métodos utilizados por las empresas de hoy, y cómo implementan esas estrategias, los autores ofrecen ejemplos de empresas e individuos conocidos. Los estudiantes aprenderán cómo medir el desempeño organizacional, realizar estudios internos y externos y realizar análisis de casos. En otras palabras, los estudiantes comprenderán cómo funcionan las empresas efectivas a nivel estratégico.

Una de las razones por las que la gestión estratégica es tan importante para el mundo empresarial es la capacidad de una organización para identificar áreas en las que se pueden realizar mejoras operativas. Por lo general, tienen dos opciones: pueden usar un enfoque analítico para encontrar posibles amenazas y posibilidades, o simplemente pueden apegarse a las reglas fundamentales. Ambas estrategias tienen ventajas y desventajas. Una organización puede abordar la gestión estratégica desde una perspectiva prescriptiva o descriptiva, según el tipo de negocio que gestione. Un modelo prescriptivo es aquel que ofrece orientación para la creación y uso de diferentes estrategias. Un enfoque descriptivo, por otro lado, explica cómo se pueden crear estos planes para una corporación.

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Product Details
  • ISBN-13: 9798357859044
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Administra los recursos de una empresa para cumplir sus objetivos
  • Width: 152 mm
  • ISBN-10: 8357859046
  • Publisher Date: 13 Oct 2022
  • Height: 229 mm
  • No of Pages: 280
  • Spine Width: 15 mm
  • Weight: 431 gr


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