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Erfolgsfaktoren weiblicher Führungskräfte

Erfolgsfaktoren weiblicher Führungskräfte


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About the Book

Inhaltlich unveränderte Neuauflage. Der Anteil von Frauen in Führungspositionen ist im Garten- und Landschaftsbau, wie im Bau-wesen allgemein, noch sehr gering. Zwar sind in der Branche viele Ressentiments gegenüber weiblichen Führungskräften anzutreffen, aber viele Beispiele belegen, dass Frauen erfolgreich ein eigenes Unternehmen gründen oder als Mitarbeiterin wesentlich zum wirtschaftlichen Er-folg eines Unternehmens beitragen können. Aufgabe dieser Diplomarbeit war es, die ge-gen-wärtige Situation von weiblichen Führungskräften im Garten- und Landschaftsbau darzu-stellen und dann zu ermitteln, auf welche Faktoren sie ihren Erfolg zurückführen können. Es soll-te untersucht werden, welche Frauen es sind, die in diesem Beruf als Führungskräfte be-schäf-tigt sind; welche Eigenschaften und Kompetenzen sie besitzen und welche Fähigkeiten und Kenntnisse besonders wichtig sind, um in der männerdominierten Branche Fuß zu fas-sen. Das Ziel der Arbeit war es, möglichst authentische Antworten zu einem breiten Spektrum aus-gesuchter Fragen zu erhalten. Aus diesem Grund wurde ein Fragebogen entwickelt und an Frauen in leitenden Positionen im Garten- und Landschaftsbau versendet. Erforscht wer-den sollte mit diesem Fragebogen unter anderem, welche Aufgaben die Frauen ausführen, wie das Verhalten gegenüber den Männern ist und ob Frauen neue Aspekte und Tätig-keitsfelder mit in die Branche bringen.


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Product Details
  • ISBN-13: 9783639427288
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 120
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 3639427289
  • Publisher Date: 18 Jun 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 240 gr


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