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Erfolgsfaktoren Internationaler Marktbearbeitungsstrategien in Der Automobilindustrie

Erfolgsfaktoren Internationaler Marktbearbeitungsstrategien in Der Automobilindustrie


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About the Book

Tobias Reibstein erarbeitet eine Systematisierung der Strategien internationaler Marktbearbeitung, überträgt diese auf die Automobilindustrie und erarbeitet auf empirischer Basis erste Erkenntnisse zu den Erfolgsfaktoren dieser Strategien für die Marke Volkswagen. Er zeigt, dass die betriebswirtschaftliche Forschung zur Systematisierung internationaler Marktbearbeitungsstrategien und die Analyse ihrer zentralen Erfolgsfaktoren bislang erhebliche Defizite haben. Uneinigkeit hinsichtlich der inhaltlichen Abgrenzung des Strategiebegriffs und proprietäre Systematiken möglicher Strategieoptionen führen zwangsläufig dazu, dass bis heute nur ein stark zersplittertes und partielles Verständnis zu den Erfolgsfaktoren internationaler Marktbearbeitungsstrategien vorliegt. Dies trifft auch und in besonderer Weise für die Automobilindustrie zu, die aus wirtschaftlicher Sicht eine herausragende Rolle einnimmt.


About the Author:

Tobias Reibstein promovierte am Lehrstuhl für innovatives Markenmanagement der Universität Bremen. Er ist heute als Revisor in der Konzernrevision eines großen Automobilherstellers tätig.


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Product Details
  • ISBN-13: 9783658132606
  • Publisher: Springer
  • Sub Title: Eine Historieninventur Am Beispiel Der Marke Volkswagen
  • ISBN-10: 3658132604
  • Publisher Date: 29 Jun 2016


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Erfolgsfaktoren Internationaler Marktbearbeitungsstrategien in Der Automobilindustrie
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Erfolgsfaktoren Internationaler Marktbearbeitungsstrategien in Der Automobilindustrie
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