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Erfolgsfaktoren im Reisebüro-Vertrieb

Erfolgsfaktoren im Reisebüro-Vertrieb


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About the Book

Inhaltsangabe: Zusammenfassung: In aller Kürze zusammengefasst thematisiert die vorliegende Arbeit folgende Inhalte: 1.) Branchenstrukturanalyse des Reisebüro-Marktes in Deutschland: - Was erwarten die Kunden vom Reisebüro (speziell in Zeiten der Konkurrenz durch Internet, Reisefernsehen, Branchenfremde und Direktvertrieb)? - Welche Werttreiber und Erfolgsfaktoren gibt es in der heutigen Situation? - Wo liegen die Chancen und Risiken für das einzelne Reisebüro? - Wie intensiv stellt sich der Wettbewerb für Reisebüros in der heutigen Situation dar und wer sind die ausschlaggebenden Akteure und Konkurrenten, wo gibt es Wechselwirkungen? 2.) Werttreiber für das Reisebüro: Fundierte und wissenschaftliche Konzeptualisierung, speziell für Reisemittler, von: - Dienstleistungsqualität. - Kundenzufriedenheit. - Kundenbindung. - Erlebnismarketing. 3.) Bundesweite Testkäufe in 622 Reisebüros: - Praxisnahe und wissenschaftliche Erläuterung von Planung, Durchführung und Auswertung von Testkäufen zur Messung der Dienstleistungsqualität im Reisebüro. - Was ist Dienstleistungsqualität im Reisebüro (Entwicklung objektiver und nachprüfbarer Einzelmerkmale sowie eines übergeordneten Konzeptes)? - Ausführliche Ergebnisdarstellung der durchgeführten Studie. - Aufdeckung von Problemfeldern und Handlungsbedarf. - Ein 40-seitiger Tabellenband beschreibt die Auswertung von mehr als 80 Einzelmerkmalen und diversen Korrelationen in den 622 besuchten Büros. 4.) Handlungsempfehlungen: Detaillierte, direkt umsetzbare Maßnahmen für das Reisebüro: - Dienstleistungsqualität (z. B. Einrichtung, Schaufenster, Bedarfsermittlung, Angebotspräsentation, Abschluss, Auftreten der Expedienten). - Kundenzufriedenheit und -bindung (Strategien, Maßnahmen, Instrumente, Direktmarketing). - Erlebnismarketing (Erlebnisreisebüros, Strategien, Maßnahmen, Instrumente). - Beseitigung der in der Studie evaluierten Problemfelder. Übergeordnete Zielvorstellung der vorliegenden Arbeit ist die


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Product Details
  • ISBN-13: 9783838686165
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 308 gr
  • ISBN-10: 3838686160
  • Publisher Date: 06 Mar 2005
  • Height: 210 mm
  • No of Pages: 192
  • Series Title: German
  • Sub Title: Dienstleistungsqualität - Kundenzufriedenheit - Kundenbindung - Erlebnismarketing: Bundesweite Mystery Shopping-Studie in 622 Reisebüros
  • Width: 148 mm


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