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Erfolgsfaktoren der Implementierung von wertorientierten Steuerungskonzepten

Erfolgsfaktoren der Implementierung von wertorientierten Steuerungskonzepten


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About the Book

Inhaltsangabe: Einleitung: In den letzten Jahren hat die Bedeutung der wertorientierten Unternehmenssteuerung in Europa stark zugenommen. Primäres Ziel ist hierbei die nachhaltige Steigerung des Marktwertes des Eigenkapitals (Shareholder Value). Auf ihr im Unternehmen investiertes Kapital sollen die Anteilseigner eine wettbewerbskonforme Verzinsung zu Marktwerten erzielen. Kritiker erachten diese einseitige Fokussierung als erfolgschädlich, da die Interessen anderer bedeutender Anspruchsgruppen wie Mitarbeiter, Kunden oder Lieferanten unberücksichtigt blieben. Dennoch bezweifeln Wissenschaftler und Praktiker kaum, dass eine langfristige Steigerung des Unternehmenswertes die Voraussetzung für die Sicherung der Überlebensfähigkeit des Unternehmens und somit in letzter Konsequenz für die Interessenbefriedigung aller Anspruchsgruppen ist. Die Frage ist, auf welche Weise nachhaltig Wert für den Kapitalgeber generiert werden kann. Eine weltweite Studie der Boston Consulting Group kommt zu dem Ergebnis, dass kein Unternehmen zehn Jahre in Folge den jeweiligen nationalen Kapitalmarkt schlagen konnte. Allerdings liefert die Studie erste Anhaltspunkte, dass ein konsequentes Wertmanagement einen positiven Beitrag leisten kann. Untersucht man jedoch die Implementierungsergebnisse von Unternehmen, die begonnen haben, wertorientiert zu steuern, werden enorme Unterschiede sichtbar. Während bei einigen Firmen eine kontinuierliche Kurssteigerung und somit eine reale Wertschaffung für die Aktionäre beobachtet werden konnte, gab es andere, die die eingeführten Systeme nach einigen Jahren aufgrund unbefriedigender Resultate wieder abschafften. Hieraus erwächst die Frage, wie eine umfassende und erfolgreiche Wertausrichtung einer Organisation erreicht werden kann. Zielsetzung der vorliegenden Arbeit ist es somit, differierende Ansätze wertorientierter Steuerung kritisch zu analysieren, um im Folgenden Erfolgsfaktoren der Implementierung identifizieren zu können. Hierbei wird untersuch


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Product Details
  • ISBN-13: 9783838654898
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3838654897
  • Publisher Date: 04 Jun 2002
  • Height: 210 mm
  • No of Pages: 88
  • Series Title: German
  • Weight: 127 gr


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Erfolgsfaktoren der Implementierung von wertorientierten Steuerungskonzepten
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