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Erfolgreicher Vertrieb Braucht Führung

Erfolgreicher Vertrieb Braucht Führung


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About the Book

Banken erleben gegenwärtig turbulente Zeiten wie nie zuvor. Je unsicherer sich das Bankenumfeld darstellt, umso wichtiger ist es, dass Führungskräfte klare Orientierung vermitteln. Die Art der Führung hat unmittelbaren Einfluss auf die Leistungsbereitschaft und Leistungsfähigkeit der Vertriebsmitarbeiter. Dabei gilt es, bei den Mitarbeitern Motivation und Engagement sowie Freude am Verkaufen zu wecken. Nur dann werden sie beim Kunden ihr volles Potenzial einsetzen. Damit ist klar: Führung im Vertrieb ist heute ein entscheidender Erfolgsfaktor am Markt. Gefordert ist ein ganzheitliches Führungsverständnis, das die Dimensionen "Management" und "Leadership" vereint. Dabei möchte Sie dieses Buch unterstützen. Erfolgreiche Führungskräfte aus Banken und Beratungsgesellschaften zeigen die verschiedenen Dimensionen der Führungsarbeit im Vertrieb auf. Anhand von Praxisbeispielen vermitteln sie Anregungen, wie Sie Ihre Mitarbeiter beim Verkauf begleiten und bei der Erreichung der herausfordernden Ziele wirkungsvoll unterstützen können. Dieser Sammelband bietet Ihnen somit praxisorientierte Lösungsansätze, wie Sie in Ihrer Bank eine neue Vertriebskultur entwickeln und die Ergebnisse im Vertrieb nachhaltig steigern können.


About the Author:

Prof. Dr. Anton Schmoll ist seit 1986 Geschäftsführer des Kreditvereins der Erste Bank. Er ist an der Fachhochschule für Bank- und Finanzwirtschaft "Fachbereichsleiter für das Firmenkundengeschäft", sowie Dozent an mehreren Akademien in Österreich, Deutschland und Südtirol. Darüber hinaus ist er Autor zahlreicher Bücher und Fachbeiträge sowie gefragter Redner bei Kongressen.


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Product Details
  • ISBN-13: 9783834939517
  • Publisher: Gabler Verlag
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 383493951X
  • Publisher Date: 29 Mar 2012
  • Height: 240 mm
  • No of Pages: 272
  • Series Title: German
  • Sub Title: Konzepte, Praxisberichte Und Lösungsansätze Für Banken Und Sparkassen
  • Width: 168 mm


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