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Erfolgreicher Abschluss eines CRM-Projekts

Erfolgreicher Abschluss eines CRM-Projekts


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About the Book

Um die Kundenakquise und -bindung zu erhöhen, versuchen Unternehmen, ihre Kundenbeziehungen zu optimieren. Im Zentrum dieses Prozesses steht die CRM-Software als Werkzeug im Dienste der Marketing- und Vertriebsziele des Unternehmens. Mehr als eine Datenbank fungiert CRM als Erleichterer und Beschleuniger von Vertriebsprozessen. Es ist immer noch notwendig, eine Lösung zu wählen, die ihren Bedürfnissen entspricht, und sich um ihre Implementierung zu kümmern. In diesem Buch stellen wir Ihnen die wesentlichen Schritte für ein erfolgreiches CRM-Projekt vor. CRM ist das englische Akronym für Customer Relationship Management. Im weitesten Sinne bezieht sich CRM auf das Management der Interaktionen eines Unternehmens mit seinen Interessenten und aktuellen Kunden. Es verfolgt zwei Ziele: Die Loyalität bestehender Kunden zu erhöhen Den Umsatz des Unternehmens zu verbessern In der Praxis basiert ein effektives Kundenbeziehungsmanagement auf Daten. Während der gesamten "Buying Journey" des Kunden sammeln die Unternehmen Daten über den Kunden. Diese demografischen Daten (Profilinformationen) und Verhaltensdaten (Historie der Interaktionen mit dem Unternehmen) ermöglichen eine Einschätzung des Potenzials.


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Product Details
  • ISBN-13: 9786203252149
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 620325214X
  • Publisher Date: 26 Jan 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 181 gr


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Erfolgreicher Abschluss eines CRM-Projekts
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