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ePaymentsysteme

ePaymentsysteme


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About the Book

Inhaltsangabe: Einleitung: Ziel dieser Bachelorarbeit ist es, Wissenschaftlern und Managern von im Internet operierenden Unternehmen einen Beschreibungs- und Erklärungsrahmen für ePaymentsysteme und den damit im Zusammenhang stehenden Begriff „Paid-Content" zu geben. Das Gebiet der Zahlungskonzepte im Internet gilt heute als ein eigener und komplexer Forschungszweig, der stetigen Modifikationen und Entwicklungen unterliegt. In dieser Arbeit werden bestehende Theorien und Erklärungsansätze verschiedener Autoren herangezogen und kontrovers diskutiert. Es ist nicht das Ziel, eine fertige Landkarte aller existierende ePaymentsysteme in Deutschland zu liefern, vielmehr dient diese Ausarbeitung als Entscheidungshilfe zur Bewertung der Systeme und ihren Einsatzmöglichkeiten. Aber warum ist diese Fragestellung zu dieser Zeit so interessant? Das Internet als Medium ist nicht mehr aus dem Alltag wegzudenken. Die Hälfte der deutschen Bevölkerung nutzt heute das Internet zur Kommunikation, Information und Unterhaltung. Nachdem die E-Business-Euphorie im Rahmen der New Economy in den vergangen Jahren abgeklungen ist, wird jetzt damit begonnen, erfolgreiche Geschäftsmodelle zu finden, um Webseiten mit hochwertigem Inhalt kostendeckend aber vor allem gewinnorientiert zu betreiben. Diese Zielsetzung erfordert eine neue Definition des Zahlungsverkehrs. Während beim traditionellen Endkundengeschäft die Aushändigung der Ware im Moment der Bezahlung üblich ist, stellt die physische Abwesenheit der Parteien bei der Geschäftsabwicklung im Internet eine neue Geschäftssituation dar, die adäquat gelöst werden muss. Gang der Untersuchung: Die Arbeit ist in sechs Kapitel gegliedert. Im Kapitel 1 wird der Leser an die Zielsetzung sowie die Motivation der Ausarbeitung herangeführt. Anschließend wird das Vorgehen beschrieben. Kapitel 2 beschreibt die New Economy und definiert die damit in Verbindung gebrachten Begriffe E-Business und E-Commerce. Es werden die Markttransaktionsphasen des E-Co


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Product Details
  • ISBN-13: 9783838672472
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 199 gr
  • ISBN-10: 383867247X
  • Publisher Date: 28 Sep 2003
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Sub Title: Eine Analyse existierender ePaymentsysteme illustriert an zwei Fallbeispielen aus dem Content-Bereich
  • Width: 148 mm


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