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Entrepreneurial Finance, Crowdfunding, and Language

Entrepreneurial Finance, Crowdfunding, and Language


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About the Book

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources.

This book systematically integrates language in the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies' ability to secure social and financial support, and therefore sustain the development of their venture.

Overall, this book provides insights into how entrepreneurs can use language as strategic tool for accessing resources and support from external stakeholders, hence considering, alongside traditional economic approaches, institutional processes of meaning-making.


About the Author:

Francesca Capo is Assistant Professor in Strategy at the University Milano-Bicocca in Milan. Her main research interests are legitimacy dynamics and institutional processes, hybrid organizations and prosocial ventures. Her research has appeared in major scientific journals and books.

Francesca Di Pietro is Senior Assistant Professor in Business Strategy at the University Milano-Bicocca in Milan. Her main research interest is on entrepreneurship and entrepreneurial finance. Her research has appeared in major scientific journals and books.


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Product Details
  • ISBN-13: 9781032394688
  • Publisher: Taylor & Francis Ltd
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: From Social to Financial Support
  • Width: 152 mm
  • ISBN-10: 1032394684
  • Publisher Date: 02 Aug 2023
  • Height: 229 mm
  • No of Pages: 128
  • Spine Width: 10 mm
  • Weight: 394 gr


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