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Engaging the Workforce

Engaging the Workforce


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International Edition


About the Book

The rationale that effective communication plays a crucial role in aligning employees to organizational goals, and in so doing, inculcate employee engagement and help an organization to succeed, is remodeling internal communication management within organizations. At the core of the preceding rationale lies the fundamental realization and acknowledgement that effective internal communication is not the function of the communication department, but in effect a basic prerequisite that must be understood, embraced and practiced by all levels of management. Managers without effective internal communication and employee engagement cannot execute the responsibility of strategic alignment. The challenge is now to ensure that the internal communication process is approached as a properly structured and efficiently managed system rather than a collection of fragmented messages that often cause confusion among employees and compel disengagement. This book explores to what extent the senior managers at North-West University in South Africa understand their fundamental role in facilitating effective internal communication and employee engagement.


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Product Details
  • ISBN-13: 9783639356410
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 3639356411
  • Publisher Date: 26 May 2011
  • Height: 229 mm
  • No of Pages: 144
  • Series Title: English
  • Weight: 272 gr


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