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Emotionsregulation und Auktionsfieber. Durch Zeitdruck hervorgerufener Competitive Arousal in ökomomischen Situationen

Emotionsregulation und Auktionsfieber. Durch Zeitdruck hervorgerufener Competitive Arousal in ökomomischen Situationen


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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich Ingenieurwissenschaften - Wirtschaftsingenieurwesen, Note: 1,0, Karlsruher Institut für Technologie (KIT) (Institut für Informationswirtschaft und -management (IISM)), Veranstaltung: Seminar Behavioral & Experimental Economics, Sprache: Deutsch, Abstract: Was haben Emotionen mit Auktionen und ökonomischen Entscheidungen zu tun? Diese Frage stellen sich Forscher in den letzten Jahrzehnten mehr und mehr. Es ist mittlerweile allgemein akzeptiert, dass Menschen in der realen Welt nicht immer rational entscheiden, sondern in bestimmten Situationen anders reagieren, als man eigentlich erwarten würde. Dabei kommen meistens positive oder negative Emotionen ins Spiel. Besonders in Online-Auktionen wie zum Beispiel Ebay, spielen diese eine große Rolle. In der Aufregung bzw. in dem Rausch, die Auktion gewinnen zu wollen, werden Gebote abgegeben, die zum Teil weit über dem eigentlichen Wert des Gutes liegen. Dieser hochemotionale Zustand wird auch als "Auktionsfieber" bezeichnet. Die Arbeit ist folgendermaßen strukturiert: Zuerst werden Grundlagen zur Emotionsregulation erklärt. Dazu gehören Emotionen an sich, die Strategien, wie man Emotionen regulieren kann und der Einfluss der Herzratenvariabilität, auf die noch besonders eingegangen werden soll. Anschließend wird auf Beispiele und Experimente aus weiterer Literatur zu Zeitdruck in Auktionen, aber auch in anderen ökonomischen Situationen verwiesen und der Begriff "Competitive Arousal", der die Erregung beschreibt, die unter anderem durch Zeitdruck hervorgerufen wird, erläutert. Der Hauptteil der Arbeit beschäftigt sich mit der Datenanalyse, nachdem das Experimentdesign vorgestellt wurde. Dabei werden neben allgemeinen Korrelationen besonders der Einfluss der Emotionsregulation auf Arousal und die Gebote untersucht. Abschließend folgt eine Zusammenfassung mit Ausblick auf mögliche zukünftige Forschungsfragen.


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Product Details
  • ISBN-13: 9783656970750
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656970750
  • Publisher Date: 01 Jun 2015
  • Height: 210 mm
  • No of Pages: 42
  • Series Title: German
  • Weight: 118 gr


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