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Einsatz und Elemente des Controlling im Dienstleistungsmanagement

Einsatz und Elemente des Controlling im Dienstleistungsmanagement


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About the Book

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Controlling, Note: 2,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Neuss früher Fachhochschule, Veranstaltung: Dienstleistungsmanagement, Sprache: Deutsch, Abstract: In Deutschland stellt der Dienstleistungssektor den größten Wirtschaftsbereich dar, der sogar kontinuierlich wächst, da die Anzahl der Erwerbstätigen im Dienstleistungssektor in der Vergangenheit jährlich zugenommen hat. So waren im Jahr 2010 rund 74% der Erwerbstätigen im Dienstleistungsbereich beschäftigt. An der Produktion der Dienstleistung sind sowohl der Anbieter der Dienstleistung, häufig in Form eines Arbeitnehmers, als auch der Kunde beteiligt. Die Probleme der Dienstleistung, wie zum Beispiel Intangibilität erschweren die Bewertung der Dienstleistung bzw. die Steuerung jedoch. Die zunehmende Nachfrage nach den verschiedensten Dienstleistungen in Kombination mit der Dynamisierung der Märkte und steigenden Verbraucherschutzvorgaben führen im Hinblick auf den Stellenwert des Dienstleistungssektors für die Wirtschaft dazu, dass Elemente notwendig werden, die langfristig eine erfolgreiche Steuerung des Dienstleistungsunternehmens ermöglichen. Im Rahmen dieser Seminararbeit soll gezeigt werden, welche modernen Elemente des Controllings für das Dienstleistungsmanagement relevant sind und wo diese eingesetzt werden.


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Product Details
  • ISBN-13: 9783656965404
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3656965404
  • Publisher Date: 21 May 2015
  • Height: 254 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 109 gr


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Einsatz und Elemente des Controlling im Dienstleistungsmanagement
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Einsatz und Elemente des Controlling im Dienstleistungsmanagement
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