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Eine explorative Studie darüber, wie TECHNOLOGIE die KUNDENZUFRIEDENHEIT steigert

Eine explorative Studie darüber, wie TECHNOLOGIE die KUNDENZUFRIEDENHEIT steigert


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About the Book

In dieser Arbeit wird untersucht, wie Kunden die Einführung von Technologie in einem Schnellrestaurant wahrnehmen. Der Schwerpunkt liegt auf der Frage, ob die Vorteile, die sich aus dem Einsatz von Technologie ergeben, wie z. B. Bequemlichkeit und Schnelligkeit der Bedienung, sich in der allgemeinen Kundenzufriedenheit niederschlagen. Da die Selbstbedienungstechnologie (SST) von immer mehr Verbrauchern angenommen wird, hat sich der Verkaufsprozess unweigerlich weiterentwickelt. Von der Bestellung des Lieblingsgerichts in Schnellrestaurants bis hin zum Online-Kauf von Flugtickets - die Kunden werden immer geschickter darin, ihre Konsum- und Kauferfahrungen individuell zu gestalten und zu personalisieren. Es wird davon ausgegangen, dass die Nutzung intelligenter, vernetzter Produkte weitreichende Vorteile für die Unternehmen, die diese Produkte anbieten, und für die Wirtschaft insgesamt haben wird, da Unternehmen und Kunden von der verbesserten Produktivität profitieren (Porter und Heppelmann, 2014).


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Product Details
  • ISBN-13: 9786207146116
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 204 gr
  • ISBN-10: 6207146115
  • Publisher Date: 07 Feb 2024
  • Height: 229 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 152 mm


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Eine explorative Studie darüber, wie TECHNOLOGIE die KUNDENZUFRIEDENHEIT steigert
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Eine explorative Studie darüber, wie TECHNOLOGIE die KUNDENZUFRIEDENHEIT steigert
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